New businesses are popping up every day. And there is no better time than now to plant the seeds in the content marketing and SEO.
One of the most beneficial thing to include in a marketing strategy is business blogging. Not only do it grow your organic traffic, but you could also build trust with new, repeat, and potential customers.
In this article, we’ll talk all about how this will benefit your brand.
What is Business Blogging?
A blog, as you know it, is either informative, educational, or entertaining content that is relevant to the brand or nature of the business.
Business blogging, specifically, is a marketing strategy that uses blogging to improve a brand’s online presence. It helps support business growth by providing valuable and helpful content and getting organic traffic in return.
While increasing website visitors, the brand is also establishing trust and generating leads from potential customers.
How does it work?
Simply put, blogging for business is addressing your target market’s search intent and addressing their pain points by putting your product or service as the solution to their problem.
Consistent publishing of well-written and informative articles is key.
In a nutshell, here are the major benefits of blogging for business purposes:
- Increase organic traffic
- Nurture and convert customers
- Build trust and loyalty
- Keep customers engaged
- Be a brand leader in your space
- Grow a demand and interest in your products/services
The more blogs you publish, the more benefits you’ll receive.
How Will Blogging Impact Your Brand?
Here are 7 important benefits of blogging for your business!
1. Increase organic traffic
Out of all the aspects of content and SEO, increasing organic traffic first will be most beneficial. Having a healthy amount of website traffic is good for any business, especially when they reach the people who are actually looking for your content.
Create quality content → publish consistently → address pain points and search intent. This is how you attract readers to visit your website and make them stay.
And when you have more people hanging out on your website, you’ll have more potential inquiries, bookings, and clients. More traffic = more leads.
2. Nurture and convert customers
These days, people research before purchasing something. In fact, the more expensive the product or service is, the more people would want to get to know it first.
They’ll look for information about what the product or service is, how it’s beneficial for them, and what other people say about it (or you as a brand).
This is where blogging comes in. A blog is a perfect avenue to feed them the information they need. You can talk more about your product or service and persuade them that your product or service is worth it.
- A home cleaning solutions company can provide information about DIY home remedy cleaning solutions
- Clothing brands can post regularly, such as style tips or fashion predictions
- Chefs can share doable recipes or do’s and don’ts while cooking at home
Content that informs, educates, or entertains is a good way to nurture your customers. It allows visitors to find a solution on their own and contact you when they’re ready to purchase.
3. Build trust and loyalty
When you establish trust, talking to your customers will be easier, faster, and more effective.
To build trust, you should be able to blog frequently and consistently. You have to write articles with relevant information, understandable, and easy to read. This way, people will be enticed to finish until the end.
When visitors discover that your content is valuable, they’ll trust you and eventually become a customer.
4. Create demand and interest for your products or services
A lot of people won’t love what they don’t understand. That’s why it’s important to have a blog that provides information and keeps customers engaged.
There are two kinds of business blogs: need-based and want-based.
Need-based blogs answer questions and connect readers to a solution, while want-based blogs stimulate demand for entertaining content that readers didn’t know they wanted at first.
An example of a need-based blog is a company offering tax-paying services, and an example of a want-based blog is a restaurant making content about food in general or their food in particular.
5. Allow people to get to know your business
One good thing about blogging for business is you can show people who you are as a brand.
Aside from talking about what you offer, allow them to get to know you, too. You can talk about your goals, past success, and what results they can expect from you. It’s also a great way of showing personality to your audience.
6. Continue to see results long after the first post
With blogging, older posts will not go irrelevant. In fact, you can still reap its benefits long after you posted your first article!
That’s because older articles gain authority and ranking over time, thus continuing to attract new leads and customers. According to Hubspot, more than ¾ of their blog views are from older posts. Sometimes, the majority of the leads actually come from those old posts.
Maintain its momentum by updating old blog posts regularly with recent data and new links, and making small tweaks to retain its value.
7. Build your network within your niche
Most of the time, companies track the content of competitors, and following a business blog is one of the ways to see what a brand is up to.
While a blog is made with customers in mind, you should also consider the possible network you can build within your niche. This could lead to future opportunities like a collaboration or a strategic partnership that could provide a win-win effect.
Observing other brands will allow you to:
- Learn from them
- Stay competitive
- Establish networking advantages
- Increase shared or linked blogs
- Get invites to industry events
- Possible buyouts of companies
As always, consistent and frequent blogging is key. You will be able to create significant client portfolios and strategic partnerships that will be good for your brand.
So, is blogging good for your business? Easy answer, YES.
Trust us when we say, blogging can do wonders for your business. When you do it right, you’ll start to see results in 3 months or less. What’s even better is that you’ll reap what you sow for a long time, making it a good investment for reaching long-term goals.
Want to see results? Get those blogs up ASAP!