Using social media for business can be a great way to promote brand awareness, build an audience and engage potential customers. As per Statista, Facebook alone has nearly 2.8 billion global monthly active users as of the fourth quarter of 2020. Aside from Facebook, there are few more social media platforms most businesses use as part of their digital marketing process. Before going into detail, let’s understand the meaning of social media first.
What is Social Media?
Social media is an interactive online technology that facilitates the creation and sharing of information, ideas, and other forms of interest through virtual channels and communities. It is about conversations, community, audience connection, and establish relationships.
For businesses, social media is an essential tool. Companies use the social media platform to locate and engage with clients, generate leads, drive sales through advertising and promotion, calculate consumer trends, and providing customer service or support.
Top 5 Most Popular Social Media Apps to Sign Up
To help stay on the cutting-edge of social media, we’ve compiled a list of the top ten social media apps that are most widely used by businesses.
Facebook is a social networking platform that was founded by Mark Zuckerberg and his college roommates and fellow Harvard University students in 2004. Facebook is now the biggest social network worldwide, with 2.8 billion users each month. It generated 85.97 billion U.S. dollars in revenues, most of which acquired from promoting sales.
Facebook is one of the most widely used apps in businesses. With a Facebook Business Page, companies can access advertising tools and analytics, connect with customers and offer fundamental information about the business, products, services, and events.
Youtube is an online video-sharing platform founded in 2005 and was bought by Google a year later. The app allows users to upload, view, share content, comment on videos, and subscribe to channels.
Youtube is a great app for companies looking to market their products or services via visual animation or video content, especially small businesses. As many as 40% of buyers state that video boosts the possibility of purchasing the products or services.
Instagram is a popular photo and video-sharing social media app owned by Facebook. The app allows users to upload photos or videos and share them with their followers. Photos that can be edited with filters and organized by hashtags.
Businesses can raise brand awareness and reach their target audience by sharing visual content like photos and videos to their business profiles. Since most of the users prefer visuals rather than text, Instagram drives more engaged traffic than any other social channel. However, B2B businesses will have a hard time using Instagram as their social media networking service. B2C business can get more advantage in using Instagram especially business in food, fashion, and lifestyle markets.
LinkedIn is a social media app that is mainly used for professional networking and career development. LinkedIn is one of the best platforms for Business-to-Business marketing or B2B. Companies can expand their connections via LinkedIn far more than by using other social media apps.
LinkedIn is also a great tool for lead research and getting company information. Many B2B firms refer to Linkedin to check the quality of the lead and their connections before proceeding with transactions.
Twitter is a social media application platform on which users connect with individuals and businesses with what’s the new of the world today via tweets. Tweets have a limit of up to 160 characters long and can include hashtags and links to relevant websites or resources. Its main purpose is to connect people and allow them to share their thoughts with the audience.
Twitter has a large user base, which could include your potential customers and even your competitors. Using hashtags, companies can reach an audience interested in a particular product or service. It allows two-way communication with customers and is a popular tool for gathering feedback from consumers.
So those are the top 5 social media apps that are recommended for companies doing online business. Even if not all those works on the kind of business you have, it is still better to have business profiles for each. Aside from increasing your business brand awareness it also helps you generate traffic and user interactions.