It’s no surprise to know that every brand there is today has a lot of platforms they are present in. One of which is social media. It’s a vast world that offers so many great things for brands from awareness to sales and even customer service. One would be crazy to miss out on such a huge opportunity.
That’s why, if you are a start-up company or a small business that would like to grow exponentially, we suggest that you strengthen your presence in social media. Don’t be fooled into thinking it’s a piece of cake, it actually entails a long list of things to do and consider when getting into this path.
How to Improve Social Media Presence?
Here’s a brief list to help you get started.
1. Identify your goals.
Before starting anything, always lay down your goals. The goals are the foundation of a successful social media strategy. Make sure it follows the “SMART” formula: specific, measurable, achievable, relevant, and time-bound.
- Specific – Strengthen social media presence by posting at least 5x a week across the chosen platforms.
- Measurable – The traffic and engagement growth rate can be measured from its respective social media platforms or through a social media tool.
- Achievable – Increase followers by 100% in one month, and have active at least 20-50 engagements every day.
- Relevant – This goal is important in building social media presence and is the first step to a successful sales and marketing campaign.
- Time-bound – The goal should be achieved by the end of the first quarter.
2. Identify your audience.
After the goals, focus on your audience. Note that “everyone” is not an audience. Narrow down the specifics to guide you in the succeeding steps to improve social media. When you know who your audience is, you will then have an idea of which social media sites you should be active on, how your posting schedule will look like, the type of content you will create, buyer personas, and even your brand’s voice.
3. Create a social media strategy.
Give much thought to what, when, where, and how your post your content on social media. Your strategy must include studying what content suits your brand well that also sells your brand effectively when to post (what day, what time, how many times a day/week/month), which social media platforms to be present in, and how you’re going to post it.
4. Have a content calendar.
Once you have a social media strategy in place, schedule your posts ahead of time at the correct times and dates. This is to keep things on track, to make it easier to monitor, to maximize your time.
5. Produce interesting and valuable content.
Following the second point in this article, know your audience. When you do, you will be able to brainstorm what kind of content you can make that aligns will selling your service or product with what your audience and buyers will like.
Some tips for your content:
- Use high-quality photos and videos
- Make it informative and/or entertaining
- Produce tutorials
- Interview a credible person or a public personality that is relevant to your brand
- Create a series/playlist
- Host webinars or online workshops
- Invest in good editing software and talented editors
6. Show your brand’s human side.
Don’t be a “faceless” brand that gives insincere and robotic messages/captions. In this day and age, people want to see something real. Real people, real experiences, and real messages – not automated ones.
Let them know about your company or brand on a more personal level. Show the people behind the feed, crack some jokes, engage with them through a quick Q&A and respond to customers sincerely.
7. Engage with your audience.
Having a presence on social media is also a good opportunity for brands to build relationships with the audience. It means connecting with your audience. This could be through witty captions, sincere responses to their messages, and replying to some comments. This does not only paint you a good impression among your audience, but it also increases your engagement rate.
Pro-tip: If you have a specific niche, you may start a community like a Facebook group where like-minded people could come together and talk about their interests. You may have relevant discussions with your audience or give exclusive discounts and promos to the members.
8. Optimize your accounts.
Before you get intimidated, you should know that social media optimization is less technical than SEO. You can breathe. In social media, you can optimize your profiles through commonly searched keywords, emojis, and the right hashtags.
In an Instagram bio, you can use imagery by adding emojis to complement the text. On Twitter, you can show authority in your bio by adding the right mentions and again, emojis. On Facebook, having complete business information can help your page rank better in Google.
Try these tips and see the difference.
9. Provide links or social media icons on your bio, website, and emails.
To help your audience and potential customers to get to know you better, it’s always a good idea to put your website and social media links. Plus, it leads traffic to your other website and other social media platforms.
10. Use tools to monitor your activity.
Do you want to ensure getting an ROI from social media? There’s another way to do it other than going to the respective analytics features of each social media platform. As marketers, we have kept a focus on the insights and analytics data to identify top-performing content, monitor trends, study important data for future executions. This is important the work will not be like a guessing game but serve as a strong basis in making marketing decisions.
To sum it all up, grow social media presence by having a strong foundation and being consistently active.
When you got the hang of it already, level up and go to the next level. There are still so many things to discover beyond the surface, it’s up to you to dive deeper and make it happen. Remember, improving social media presence won’t be an overnight thing but a long-term type of success.